Hikaru Hanawa Peterson

Professor; Program Coordinator, Undergraduate Agricultural and Food Business Management Major
317G Ruttan Hall
Department of Applied Economics
1994 Buford Avenue
St. Paul, MN 55108-6040
hhp@umn.edu
+1 612 625 7728

Subject Areas

Behavioral Economics
Consumer Economics

Education

Ph.D., Agricultural Economics, Cornell University, 2001.
M.S., Agricultural Economics, Cornell University, 1996.
B.A., Economics, University of Tokyo, 1994.

Areas of Interest

Consumer Economics, Food Marketing, Sustainable Food Systems

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Teaching

APEC 4451W/5451 Food Marketing Economics -- 2015 Syllabus

Research

Food and agricultural marketing; consumer economics. I’m currently involved in projects that examine economic viability of grocery stores in rural areas and impacts of values-based supply chains on small and medium-size farms.

Select Publications

Peterson, H.H., M. Taylor, and Q. Baudouin. “Preferences of Locavores Favoring Community Supported Agriculture in the United States and France.” Ecological Economics 119 (2015): 64-73.
Heng, Y., H.H. Peterson, and X. Li. “Consumer Attitudes toward for Farm-Animal Welfare: the Case of Laying Hen.” Journal of Agricultural and Resource Economics 38 (2013): 418-434.
Peterson, H.H., T. Selfa, R. Janke. "Barriers and Opportunities for Sustainable Food Systems in Northeastern Kansas." Sustainability 2 (2010), no. 1: 232-251.