This
course covers the development of a marketing plan/strategy for new food
products, including developing a target market based on consumer trends
and segmentation. The food industry at the retailing (food store and
foodservice), and wholesaling level and supply chain management are
studied, including the economic impact of e-commerce both at the consumer
and business levels (B2C and B2B). Business and marketing strategies
for maximizing efficiencies in distribution along the supply chain and
for dealing with food safety issues will be studied using case studies.
Current ethical and public policy issues confronting the food industry
are examined and considered from various perspectives. There are several
written assignments and guidance on writing. This course fulfills both
writing intensive and citizenship and public ethics requirements. |
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| Professor Jean Kinsey |
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Standard
Statement on Course Requirements (University of Minnesota Student Conflict Resolution Center) |
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Week |
Lecture Notes |
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1 |
9/4,
9/6 |
Major
Assignment 1 Land O'Lakes Annual Report |
2 |
9/11,
9/13 |
Assignment 2a, 2b Teams for Case Study |
3 |
9/18A,
B,
9/20 |
HEB Own Brands Case Study |
4 |
9/25,
9/27 |
Coca-Cola Case Study |
5 |
10/2,
10/4 |
7-Eleven
Case Study Review Quiz |
6 |
10/9,
10/11 |
Midterm Review |
7 |
10/16,
10/18 |
|
8 |
10/23,
10/25 |
Major Assignment 2 |
9 |
10/30,
11/1 |
|
10 |
11/6,
11/8 |
|
11 |
11/13,
11/15 |
Assigment 3 Tainted Ginger's Long Trip From China to U.S. Stores |
11 |
11/20,
11/22 |
Tylenol
Case Study Food Safety Worksheet |
12 |
11/27,
11/29 |
McDonald's case study questions |
13 |
12/4,
12/6 |
Old midterm exam |
14 |
12/11 |
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