Required Text: Microeconomics and Behavior, 7th edition, Robert Frank.

This is a 4-credit course in intermediate microeconomic theory, focusing on both consumer and producer decisions. Starting from a foundation in the fundamental theory of supply and demand, we will learn about markets, pricing, investment, the effects of government regulations, and market failures. The course will be primarily lecture, but discussion will be generated through in-class exploration of problem solving. This course is the first in a sequence with ApEc3002 (Managerial Economics). The primary audience for this course is undergraduate students in Agriculture and Food Business Management and Applied Economics.